Privacy Policy

Last updated: September 12, 2025

Shega Media and Technology PLC (“Shega,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains our practices for visitors and users of our websites and services, including Shega.co, Shega Insights, and the DFS Ethiopia Hub (together, the “Services”).

It describes what information we collect, how we use it, the legal bases for processing, how long we retain it, and the rights you have under applicable data protection laws, including the General Data Protection Regulation (GDPR).

By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Services.

We may update this Privacy Policy from time to time. If material changes are made, we will provide notice through our Services or via email and update the “Last updated” date above.

1. Information We Collect

We collect information from you when you:

Register or log in to our Services
Subscribe to newsletters or updates
Place an order for services or products
Respond to communications (e.g., emails)
Participate in promotions, surveys, or other features

Depending on your activity, we may collect:

Personal details: name, email, phone number, mailing address, and payment details.
Usage data: IP address, browser type, session identifiers, device information, and website activity.
Cookies and similar technologies: (see Section 6).

You may browse certain public areas of our Services without providing personal data.

2. How We Use Your Information

We process personal data for the following purposes and on the following legal bases under GDPR:

To provide our Services (contract performance): registration, transactions, and account access.
To communicate with you (legitimate interest/consent): responding to inquiries, sending updates, and managing subscriptions.
To improve our Services (legitimate interest): analytics, personalization, and product development.
For legal compliance: meeting legal and regulatory obligations.
For marketing and promotions (consent): sending newsletters, event updates, and targeted advertising.

3. Disclosure of Your Information

We do not sell or rent your personal information. We may share it only in these circumstances:

With service providers who help us operate the Services (they are bound by confidentiality obligations).
In business transfers such as mergers, acquisitions, or sale of assets.
For legal reasons to comply with applicable law, enforce our terms, or protect rights, property, or safety.
With third parties in anonymized or aggregated form for analytics or marketing.

4. Data Retention

We retain personal data only as long as necessary for the purposes described in this Privacy Policy:

Account data: as long as your account remains active.
Transaction data: retained as required for accounting, legal, or regulatory compliance.
Marketing data: until you withdraw consent or unsubscribe.

When no longer needed, data is securely deleted or anonymized.

5. International Data Transfers

Your personal data may be transferred and stored outside the European Economic Area (EEA), including in countries with different data protection laws. Where this occurs, we ensure adequate safeguards such as Standard Contractual Clauses or equivalent protections.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience and analyze how our Services are used.

Types of Cookies We Use

Strictly Necessary Cookies — Required for the Services to function properly (e.g., log-in, security, shopping cart). These cannot be disabled.
Performance and Analytics Cookies — Collect information about how visitors use our Services (e.g., Google Analytics). These help us improve functionality and content.
Functional Cookies — Remember your preferences (e.g., language, region, login settings).
Advertising and Targeting Cookies — Used by us and third-party partners (e.g., Google Ads) to deliver relevant advertising.

Third-Party Cookies

We may allow trusted third parties to place cookies for analytics, advertising, and social media integration. These providers have their own privacy policies and may process your data outside your country.

Managing Cookies and Consent

When you first visit our Services, you will see acookie consent banner.

You can accept or reject non-essential cookies.
You can withdraw consent at any time by adjusting your browser settings or using our cookie management tool.

For more information on opting out of personalized ads, visit:

7. Your Rights under GDPR

You have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you.
Rectification: Request corrections to inaccurate or incomplete data.
Erasure: Request deletion of your personal data (“right to be forgotten”).
Restriction: Request that we limit the processing of your data.
Portability: Request transfer of your data to another service provider.
Objection: Object to processing based on legitimate interests, including direct marketing.
Withdraw consent: Revoke consent at any time (without affecting prior processing).
Lodge a complaint: File a complaint with your local data protection authority.

To exercise these rights, contact us at privacy@shega.co.

8. Children’s Privacy

Our Services are not directed to children under the age of 16. We do not knowingly collect personal data from children. If we learn that a child’s data has been collected, we will delete it promptly.

Data Security

We follow industry best practices to protect your personal information. However, no method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Third-Party Links

Our Services may contain links to third-party websites. These sites have separate privacy policies. We are not responsible for their content or practices.

11. Contact Us

If you have questions or concerns about this Privacy Policy, or wish to exercise your rights, please contact us:

Data Protection Contact

Shega Media and Technology PLC

Email: privacy@shega.co